Direct sales
Most stores sell your book and keep the customer. Kvidha does the opposite. When a reader buys, their email comes to you, the file is theirs to keep, and Kvidha charges one flat fee. You bring your readers, and nothing stands between you and them.
On a marketplace the buyer belongs to the marketplace. You get a sale and a payout, never a name. Kvidha hands you the buyer's email with every sale, so your next book reaches the people who bought the last one. That list is the most valuable thing a writer builds over a career, and here it stays with you from the first sale.
Twelve percent plus thirty cents a sale to Kvidha. No listing fee, no monthly fee, nothing to pay to be seen. Stripe processes the payment and handles the sales tax as merchant of record, and after its processing and the Kvidha fee you keep about three quarters. You see the exact split on every sale before you publish. Earnings pay out in monthly batches once your cleared balance passes $50, after a short window for refunds.
On a $10 book, the writer keeps
about $7.30
Kvidha's fee is $1.50, and card processing takes about a dollar more. No listing or monthly fees.
Amazon pays a 70 percent royalty only between $2.99 and $12.99. Above $12.99 it drops to 35 percent. Kvidha stays the same at every price, so the gap grows the more your book costs. Box sets, special editions, and bundles are where it matters most.
| Book price | You keep (Kvidha, approx.) | You keep (%) | You keep (Amazon) | You keep (%) |
|---|---|---|---|---|
| $12.99 | ~$9.70 | ~75% | $9.09 | 70% |
| $14.99 | ~$11.30 | ~75% | $5.25 | 35% |
| $29.99 | ~$23.20 | ~77% | $10.50 | 35% |
$12.99 is the top of Amazon's 70 percent band. At $14.99 and $29.99 the book sits above the cliff, so Amazon pays 35 percent. Apple Books and Google Play pay 70 percent at every price with no cliff, and like a marketplace they keep the reader. The Kvidha figures are what remains after the flat fee and card processing, depend on the buyer's country, and you see the exact amount before each sale.
On a $14.99 book
Sell direct on Kvidha
~$11.30
You keep ~$11.30 of $14.99 (~75%). Kvidha's $2.10 fee (12% + $0.30), plus card processing.
Sell on Amazon
$5.25
You keep $5.25 of $14.99 (35%). Above $12.99 the royalty drops to 35%.
Same book, same price. Selling direct you keep about $11.30. On Amazon you keep $5.25.
Above $12.99 Amazon halves the royalty, while the Kvidha fee does not move. You keep far more exactly where the book earns most.
Every copy is a standard EPUB carrying a small colophon that names the buyer. There is no DRM and no lock. A reader opens it in any app, keeps it, moves it between devices, and will still be able to read it in ten years. The watermark is there so a copy feels like something owned, not something rented.
We do not sell attention, and we do not auction placement. There is no paid placement and no pay-to-win ranking, because that is how a store starts to work against the writers on it. Kvidha is the pipe between you and the readers you already reach. The rail comes first: you get a page that is yours, and readers reach it through your own link. An opt-in directory opens as the catalog grows, so new readers can find you later, but listing there is always your choice and ranking is never for sale. Discovery stays your craft and your audience, not a slot we hand to the highest bidder.
1
Write and typeset it the way you already do, then build the EPUB you would export anyway. The sellable file is the same one you make for yourself.
2
One action in the app puts the book on your own page at store.kvidha.com. Set a fixed price, or let readers name one above a floor you choose.
3
Send the link to the readers you already reach. Every sale brings you the buyer's email and adds to your balance, ready for the next book.
The Kvidha Store sits in the publish screen next to Amazon KDP, IngramSpark, Apple Books, and Draft2Digital. Publish to the stores, sell direct, or do both from the same book.
Selling direct is built into the desktop app. Lifetime license, try it free, refund inside 30 days.